Ford Focus Wrap

Graphic Design Illustrator Branding

Full wrap for a 2018 Ford Focus, done for CAP INFO. Sharp geometric patterns, red and black contrast, vector files prepped down to the millimeter for the installer.

Client CAP INFO

Role Print Designer

Tools Illustrator, Photoshop

Vehicle Ford Focus 2018

The Context

CAP INFO works in retail solutions. Their old wrap had run its course and didn't match the image they wanted anymore. They wanted something that actually catches your eye on the road.

The Challenge

A vehicle wrap isn't a flat canvas. The design has to follow door handles, bumpers, wheel arches. Every shape has to work with the car's body and still read as CAP INFO's red and black from across a parking lot.

Goals

Make the company car actually look good
Fit the design around the Focus's curves and contours
Use geometric patterns instead of the usual fleet-car sticker job
Deliver print-ready vector files

My Approach

Tried a few directions in Illustrator before landing on a motorsport-inspired look. Flat red and black geometric shapes that follow the body lines. Strong contrast, visible from far away. That was the brief.

Results

Visibility

Red and black on white - hard to miss. The car works as a mobile ad now. You spot CAP INFO from across the street.

Technical Precision

Files delivered with proper bleeds and clean vector paths. The installer had zero alignment issues - patterns follow curves, handles and bumpers exactly.

Modernized Image

Went from a plain fleet marking to something that actually looks intentional. The car now does branding work every time it's parked somewhere.