Best-Of DeWalt

The Challenge

Three catalogues a year means the production never really stops. The layout needs to feel fresh each time, while every single reference and price has to be correct.

Key Challenges

• Keep the pace (3 catalogues / year, up to 64 pages)
• Coordinate with the creative team and the client
• Refresh the layout for every edition
• Zero errors on references and prices

My Role

I created product visuals and laid out part of each catalogue in InDesign. I also sat in on client reviews, handled approvals and revisions. Doing both design and coordination meant fewer back-and-forths and faster turnarounds.