UNIDADE JJB
The club had just renamed and all they had was a logo. I built everything else from scratch: visual direction on Figma, full mockups, then a WordPress site with the Sportigo class schedule plugged in.
The club had just renamed and all they had was a logo. I built everything else from scratch: visual direction on Figma, full mockups, then a WordPress site with the Sportigo class schedule plugged in.
The club used to be called One Jujitsu. After a buyout and a name change, there was nothing left. Just a logo. Everything had to be rebuilt from zero - enough to reassure existing members and bring in new ones.
Take a logo and build everything around it: palette, typefaces, mood, layout. The site needed to feel like a real Jiu-Jitsu club while still being easy to navigate for someone who's never rolled before and is just shopping around.
I explored several directions in Figma first: dark vs. light, wide vs. tight typefaces, full-bleed photos vs. cutouts. Once we locked in a direction, the WordPress build moved fast. The Sportigo widget is plugged right in so members can check class times without leaving the page.
Colors, typefaces and visual tone all came from the logo. The club finally has an identity that holds together, on screen and in print.
Testing multiple directions on Figma before building anything. That upfront work meant almost zero backtracking during development.
The Sportigo widget is embedded directly in the website. Members check class times and sign up without leaving the page.